<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> I reimagined the popsicle finance landing page. The current design didnt properly expose the services the brand rendered. The problem I was out to solve with this redesign was to make it easier to understand what the brand was about.

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As a liquidity provider, Popsicle Finance helps you earn more by deploying your liquidity on multiple blockchain networks. It takes the liquidity you provide and finds where to put it for the best return on investment

— Popsicle Finance in a summary.

As soon as users come on the site, they’d want to know “how does this help me?” The hero page quickly tries to answer that question. It establishes who the product is for, what benefits the user will get, and some useful stats. ⬇️

Naturally, users will then want to know how Popsicle finance does what they say they do. The next section talks about the products they created that help in achieving that goal. For the user looking for more information, the learn more (about the product) option is there. ⬇️

After understanding their products, users will want to get their hands on the token. This is where tokenomics come in. This section explains what tokens are available and how to get them. ⬇️